Convert more visitors into customers with conversion rate optimization.
Growth Strategies
Our solutions are designed to maximize your bottom line through sustainable growth strategies.
Goal Oriented
We're experts at turning your visitors into buyers.
Deadline Oriented
A conversion optimization company that is deadline oriented.
We keep improving your website's conversions over time
Ongoing optimization support from our team of experts guarantees that your website's conversion rate continues to improve over time. We'll track your results and make necessary adjustments so that you can focus on what you do best- running your business.
Quickly fix your site issues
Our comprehensive analysis of your current site design and architecture is the perfect place to start. We'll take a look at your current website and make recommendations for improvement based on our years of experience in web design.
Our team is dedicated to helping you increase conversions
Hiring a team of experts who know how to increase your conversion rate is the smartest decision you'll ever make. Our team will work with you regularly to monitor and report on the progress of your conversion rate optimization efforts so that you can see results quickly.
Get tailored advice to increase your sales
We can help. Our team of experts has years of experience in eCommerce marketing and we use the latest data-driven strategies to increase your conversion rate. We'll work with you to create a tailored plan for your business and make adjustments over time to keep improving your results.
Slow is the curse word for online merchants. Be it slow checkout or slow page speed, both are capable of hampering sales and customer experience to a horrible degree.
Nevertheless, there’s a solution to fix the slow loading page of the BigCommerce store.
- Images need to be carried 72dpi. This figure favors fast page load speed.
- Themes must be responsive. This will help reduce the screen size and make them load super fast on mobile devices.
- Adding too many third-party apps to your Bigcommerce store also increases page load time. Keep it as minimum as possible.
- Any CSS, HTML, and Javascript files of more than 150 bytes can better be compressed to avoid negatively impacting the page load speed.
- Always Opt for themes (size 1MB when zipped) that are correctly coded ( every file that loads is as tiny as possible) and have only features that you need without anything extra.
- Consider splitting long posts into pages. As a result, page load speed won’t increase due to publishing a long post with loads of images.
- The theme that makes direct database calls increases to load on the server and eventually diminishes the page load speed.
The real problem is optimizing the conversion rate! Imagine you own a shop, invest a decent amount of money in marketing and advertising, and have 100 potential customers visiting a day. Still, only 4-5 of them buy your product (assuming product purchase is your conversion). Now, imagine this number to go up to 25-30 persons (by various ways which is nothing but conversion rate optimization) - Your conversions go up by 400%-500% with very little additional (Marketing/Advertisement cost remains the same as no. of visitors are still 100, you need to invest a small amount in Conversion rate optimization or CRO)
There are no. of ways you can do CRO, by looking at the visitor behavior, designing test cases (positioning and design changes), or personalization followed by A/B or M.V. tests. Still, the answer to your question is very straightforward. You boost your revenue by 3x-4x (typical for internet business) from the same visitors. This makes it a very vital part of your digital strategy.
t is certainly possible to improve your ecommerce conversion rates through UX design. Some of the following points are-
Designing for the right user persona
Regarding eCommerce, there are various user personas in the mix - regular buyers, window shoppers, and bargain hunters, to name a few. Your design should be optimal for regular buyers - they should be your ideal target audience.
Simple IA & easy navigability
Adhere to Hick’s law. Depending on the number of product offerings, optimize your IA and navigation to be easy to navigate. This ensures that it isn’t overwhelming for the user to browse your site and the catalog of products you offer.
Design for conversions
The end goal of any eCommerce is to increase sales. Create designs that will aid in this purpose. When designing pages like ‘Your cart’ and ‘Checkout’, try to minimize the number of information users require.
Creating a solid brand identity
Your brand is a critical differentiating factor online. A design strategy in line with your brand identity will help improve your brand reach by increasing customer trust and loyalty.
Conversion optimization is the process of improving the rate at which visitors to a website or landing page take a desired action, such as filling out a form or buying a product.
There are many steps to conversion optimization, but some of the most important ones include:
1. Understand your current conversion rate. This is the first and most important step in optimization. If you don’t know your current conversion rate, you can’t determine if your optimization efforts are successful. Use web analytics tools to track metrics such as pageviews, unique visitors, and conversions.
2. Set a goal for your optimization efforts. Once you know your baseline conversion rate, you can set a goal for how much you want to improve it. Keep in mind that setting an ambitious but achievable goal will keep you motivated throughout the process.
3. Identify potential areas of improvement. Once you have a goal in mind, start looking for potential areas where you can improve your conversion rate.
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. By optimizing the conversion rate, businesses can increase revenue and ROI while also improving the user experience.
There are many reasons why businesses need to optimize their conversion rates. In today's competitive marketplace, it's more important than ever to make sure that your website is converting visitors into customers or leads. A low conversion rate can be costly in terms of both lost revenue and opportunities.
More specifically, CRO can help us:
- Identify issues that are preventing visitors from converting
- Test different solutions to improve the conversion rate - Monitor results and fine-tune our approach over time.
There are a few different ways that ecommerce conversion can be calculated, but the most common is to simply divide the number of sales by the number of visits. This gives you the percentage of people who make a purchase when they visit your site.
Other ways to calculate conversion include tracking how many people add items to their shopping cart and then subsequently checkout, or tracking how many people clicked on a specific product but didn't end up making a purchase. Whichever method you choose, it's important to make sure that you're using the same metric for all of your competitors so that you can accurately compare your performance.
Get on a call with us to see how we can help you
Not sure what you need? Contact us and we will come up with the solution together
