Google Shopping is a comparison shopping engine that allows shoppers to find similar items across multiple retailers. This feature appears in the mobile app and desktop web browser versions of Google Search. In addition, it appears on the Google Home device and Android Wear smartwatch.
The feature includes three main components:
- A list of retailers where you can buy the item.
- Images of each product.
- Product information such as brand names, prices, descriptions, ratings, and reviews.
Google Shopping does not show individual seller prices; rather, it displays the lowest price among sellers offering the same item. For example, if there are four different products offered by five different merchants, Google Shopping might display the best deal from one merchant, while showing no prices from the others.