Half Price Drapes

Achieves $70M Growth with Digital Overhaul

Digital Overhaul Propels Half Price Drapes to $70M

TABLE OF CONTENTS

Introduction

To leverage advanced digital solutions for enhancing operational efficiency, customer experience, and revenue growth at Half Pric

Challenges

Integrating complex data across multiple e-commerce channels and systems.
Enhancing decision-making capabilities through real-time insights and analytics.
Streamlining operations and inventory management for multi-channel sales.
Optimizing the e-commerce platform for increased conversions and customer engagement.

Solutions

Microsoft Power BI Integration:
- Integrated Microsoft Power BI with the custom e-commerce solution and Dynamics 365 ERP, providing a centralized dashboard for inventory, orders, and customer data.
- Developed custom Power BI reports and dashboards for dynamic visuals and automated reporting, enhancing decision-making and operational efficiency.
Shopify and Dynamics ERP System Upgrade:
- Upgraded the e-commerce platform from Shopify V1 to V2, applying over 110,000+ hours of UX research and 650+ design guidelines.
- Customized Shopify theme focusing on conversions, optimized for mobile devices, and tested across various browsers and devices.
Klaviyo Email Marketing Optimization:
- Implemented Klaviyo for advanced email marketing, creating personalized campaigns and automations to engage the 40,000 subscriber base effectively.
- Provided comprehensive Klaviyo migration services, ensuring seamless transition and maximization of email marketing ROI.
Custom .NET E-commerce Solution Development:
- Developed a multi-channel custom .NET e-commerce solution, integrating with Dynamics ERP for streamlined operations and inventory management.
- Implemented custom features like fabric calculators and dye lot matching, enhancing the shopping experience and operational efficiency.
API Integration and Payment Gateway Customization:
- Integrated with third-party APIs for payment processing, product fulfillment, and other operations, streamlining the e-commerce ecosystem.
- Customized payment gateway solutions, including Versapay, PayPal, and Avalara, for secure and efficient transaction processing.
SEO and Google Ads Strategy:
- Executed a comprehensive SEO optimization strategy, improving organic traffic, page rankings, and click-through rates.
- Developed a targeted Google Ads strategy, enhancing visibility, user engagement, and conversions.

Results and Conclusion

Achieved a significant increase in annual revenue, scaling to over $70 million.
Enhanced operational efficiency and decision-making through integrated data analytics and real-time insights.
Improved inventory management and customer experience across multiple e-commerce channels.
Increased conversions and customer engagement through optimized e-commerce solutions and targeted marketing strategies.

Half Price Drapes' collaboration with digital solution experts resulted in a transformative growth journey, leveraging data analytics, custom e-commerce solutions, and targeted marketing strategies to significantly enhance operational efficiency, customer experience, and revenue. This case study exemplifies the impact of integrating advanced digital technologies and data-driven strategies in scaling business operations and achieving remarkable growth in the competitive e-commerce landscape.