Local search is becoming increasingly popular, and it’s no surprise why. People are looking up directions, getting restaurant recommendations, finding nearby stores, and searching for local events. With all of those things happening online, it makes sense that local search is growing in popularity.

But while many people use Google Maps to look up restaurants, hotels, and gas stations, plenty of small businesses don’t optimize for local search. In fact, according to Search Engine Land, less than half of businesses do. And since most consumers start their searches on mobile devices, this lack of attention could mean missing out on some significant opportunities.

Local SEO is optimizing your digital footprint to make it easier for people searching locally to find you. This includes everything from posting reviews about your business to ensuring your physical address is correct on your site. Searching for something like "Best pizza near me" will bring up relevant results to where you live. If you're looking for "best pizza restaurants near me," you'll see different results. Google is one of the most popular search engines, and over half of smartphone owners use it daily. So it makes sense that local SEO is essential for businesses. In fact, according to Moz, nearly 60% of mobile traffic is local. And even though there are plenty of other search engines, Google still accounts for almost 40% of global search volume. So how do you optimize for local search? Here are some things to consider:

- Make sure your business name, address, phone number, and hours of operation are accurate and easy to find on your site.
- Get reviews posted about you by third parties
- Add a map to your site.
- Create a Google My Business account.

Local SEO is optimizing your digital footprint to make it easier for people searching locally to find you. This includes everything from posting reviews about your business to ensuring your physical address is correct on your site. Searching for something like "Best pizza near me" will bring up relevant results to where you live. If you're looking for "best pizza restaurants near me," you'll see different results. Google is one of the most popular search engines, and over half of smartphone owners use it daily. So it makes sense that local SEO is essential for businesses. In fact, according to Moz, nearly 60% of mobile traffic is local. And even though there are plenty of other search engines, Google still accounts for almost 40% of global search volume. So how do you optimize for local search? Here are some things to consider:- Make sure your business name, address, phone number, and hours of operation are accurate and easy to find on your site.- Get reviews posted about you by third parties.- Add a map to your site.- Create a Google My Business account.

There are many things matter for local SEO. One of the most important is making sure your business is listed accurately on Google, Yahoo, and Bing. You should also make sure your NAP (name, address, phone number) is consistent across all directories.

Another important factor is link building. You should aim to get links from other local businesses, as well as from high-quality websites like Wikipedia and Google Maps. And lastly, make sure your website is optimized for local search. Use keywords and phrases that people in your area are likely to use when searching for a business like yours.

Local search engines are becoming increasingly popular among consumers, especially millennials. However, many small business owners still don't know how to use them effectively. In fact, according to research conducted by HubSpot, only 37% of small businesses understand the value of local search marketing. That's why we've put together this free online course, "Who Needs Local Search Marketing?", where you'll learn about local SEO and discover the best ways to optimize your site for local customers. You'll also learn what it takes to become a master of local SEO and earn some severe traffic.