Redefine Solutions
Shopify
 Shopify Expert and Certified Partner
Optimize page speed Shopify: Stop losing customers because of a slow site
Having a slow website can be frustrating and costly. We focus on making sure your site loads quickly so you don't have to worry about it.
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Reliable Results
Speed up your shop with our fast and reliable optimization service.
Satisfy Demands
Speed up your shop and keep customers coming back.
Get Guidance
Get your online store speeding along with our proven optimization tips.
Fix Problems
Our experts update, resolve issues and improve the speed of your site.
Fix the problems that are preventing you from making more money
You know that you could be making more money and getting more customers if only you could identify and fix the problems with your store.
 
We offer a comprehensive analysis of your Shopify store that will help identify any existing issues and potential improvements. Our report includes an overview of your shop's performance, as well as specific recommendations for how to increase traffic, conversions, and sales.
Overcome the barriers to conversions
It can be tough to increase website conversion rates if you don't have a plan. Without a solid strategy, you'll waste time and money on tactics that don't work.
 
Our report will help you identify the most significant barriers to conversions and give you actionable steps to overcome them. We've tested dozens of methods and compiled the best advice into one easy-to-read guide.
We can help you improve your speed and performance
You're losing customers because your website is slow. 47% of people expect a web page to load in 2 seconds or less. And if it doesn't, they'll leave.
 
We can help you improve your website speed and performance with our recommended changes. Our team of experts will work with you to identify the root cause of your problem and implement our recommended changes to improve speed and performance.
Get Constant Monitoring for Improved Conversions
Running a store is hard work, and it's easy for things to fall through the cracks if you're not constantly monitoring and adjusting your settings.
 
Ongoing monitoring and support from our team of experts will help ensure that your store is always running at its best. We'll keep track of your traffic trends, analyze your data, and make recommendations on improving your conversion rates.
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FAQs
  • Page speed is critical because it affects whether people want to spend money on your product. In fact, according to research conducted by Google, 79 percent of customers “dismayed” with a site’s performance are less likely to purchase from them again. And 64 percent of smartphone users expect a web page to load in four seconds—less than half the average time it takes to load today.
     
    So what exactly makes up page speed? You can optimize many things, including images, CSS, JavaScript, and HTML. But three main factors determine how fast a webpage loads:
     
    1. Server response time
    2. Browser download time
    3. Content size
       
    SERVER RESPONSE TIME:
     
    The server needs to respond quickly to requests from the browser. This includes fetching the requested file, parsing the code, executing the script, and sending the data back to the client. A slow server could mean long delays while the browser waits for the request to finish.
  • Shopify offers several ways to improve the loading time of your online storefront, including caching and leveraging browser caching. These optimizations allow your customers to load your site quickly and efficiently without waiting for every resource to download.
     
    Shopify automatically caches static assets like HTML files, images, and JavaScript. Additionally, it leverages browser caching to save information sent to clients in subsequent requests. For example, Shopify saves the URL of each image it serves to the client. When the same image is requested again later, the server sends it directly to the client rather than downloading it again from the origin server.
  • Following these simple tips can significantly speed up a Shopify site. This includes reducing large image sizes, compressing images, replacing GIFs with static images, and lazy loading images. All of these things can help reduce bandwidth usage and improve load times.
     
    Here are some easy ways to do it:
    1. Select a lightweight theme
    2. Reduce large image sizes
    3. Compress images
    4. Replace GIFs with static images
    5. Lazy load images
  • The importance of site speed cannot be overstated. If your website isn't performing well, it could negatively affect your rankings. In fact, according to Google, a one-second increase in site speed can lead to a 27% increase in mobile conversions. With 70% of shoppers purchasing products via their smartphones, site speed significantly impacts how much money you make. If your website is slow, people won't want to stick around long enough to purchase anything. They'll simply move on to another competitor's site.
     
    In addition, if your site takes too long to load, visitors might feel dissatisfied. This could cause them to abandon your store altogether. So what exactly does "site speed" mean? Site speed refers to the time it takes a visitor's browser to download a web page along with its images, scripts, and stylesheets. The faster a site loads, the better.
  • The first step to improving your page speed performance is to start by running a test. The most common way to do this is to use Google Page Speed Insights. You can access the tool directly from within Google Search Console or through the link.
     
    When you run your website through this tool, you'll get three different types of data:
     
    1. Your speed scores for mobile and desktops, and whether your score passed the Core Web Vitals Assessment.
    2. A breakdown of what needs work on each site element, including suggestions on improving things.
    3. Recommendations on where you can make changes to improve your page speed.
  • Shopify stores are built on WordPress, which uses a custom theme called Elementor. Elementor includes some essential tools that help us test our site's speed. These tests include measuring how long it takes to load different parts of the site and how fast those elements load. We use PageSpeed Insights to measure the site's overall speed.
     
    The average Shopify store gets a score of around 50 out of 100. This means that most of the time spent loading the site is due to the slowest part of the site. The slowest element of the site is usually the header or footer.
     
    In general, we recommend ensuring that the headers and footers aren't taking up too much space on your site and that images don't take forever to load. You can do this by reducing the amount of CSS used on your site and optimizing images.